Content Marketing Master Class in Warsaw

6 Czerwca 2017, 09:00-17:00 (Wtorek)

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Rebecca Lieb

Rebecca Lieb is a strategic advisor, research analyst, keynote speaker, author, and columnist. Her areas of specialization are digital marketing and media, with a concentration in content strategy, content marketing and converged media.

Rebecca works with many of the world's leading brands on digital marketing innovation. Clients range from start-ups to non-profits to Fortune 100 brands and regulated industries, including Facebook, Home Depot, Nestlé, Anthem, Adobe, Honeywell, DuPont, Fidelity, Gannett, IBM, New York Life, Oracle, Save the Children, Pinterest, LinkedIn, Cisco, ad and PR agencies, and The Federal Reserve Bank of New York.

Earlier, she was Altimeter Group's digital advertising and media analyst, where she published what remains the largest extant body of research on content marketing, content strategy, and content's role in paid, owned and earned media. Prior to that, she was vice president at Econsultancy, where she launched the company's U.S. operations and grew the business to profitability in one year.

Rebecca was VP and editor-in-chief of The ClickZ Network for over seven years, and for part of that time also ran the redoubtable She's a frequent public speaker on topics related to digital marketing, advertising, and media.

In her copious free time, she writes books. The Truth About Search Engine Optimization instantly became an Amazon best seller.

It was followed by Content Marketing, one of the first books on that topic. Dentsu translated it into Japanese and it is required reading for new hires at the holding company's Tokyo headquarters.

Rebecca recently contributed to the two-volume The New Advertising: Branding, Content, and Consumer Relationships in the Data-Driven Social Media Era.

Her forthcoming book, Content: The Atomic Particle of Marketing, publishes in 2017.

You can learn more about Rebecca on LinkedIn or Facebook. Or read her regular columns in iMediaConnection and MarketingLand, or her occasional contributions to Advertising Age.

More? Follow her @lieblink. Many of her decks from public speaking engagements are on SlideShare.

Advisory Board & Jury Affiliations

Company Advisory Boards: OneSpot, Netswitch Technology Management, Blast PR

Juries: Diplomatic Council; Shorty Awards Real-Time Academy; Native Advertising Institute